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An important part of offsetting
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An important part of offsetting any World Cup is also taking action to better understand the current footprint today, and setting credible goals for reducing this, says Roger McClendon, executive director of the Green Sports Alliance. "You have to be careful about greenwashing and not overstating what you're doing," he says. This would mean being transparent about progress, he says, even if it means, for example, admitting that only 30% of emissions are credibly mitigated or offset to begin with. “Then we work our way from there to 40%, 50%, till we get to 100% net zero [in future events]."


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