16-01-2022, 05:57 AM
My experience with the facebook live tool is short since it's a new tool for all of us, marketers or not. Nevertheless, I will give you here the few tools that I use to make my live videos successful. I started with a small budget and advise you to do the same. Then, as your project evolves and your experience with the hardware evolves, you can adapt and potentially invest more money…if, of course, that's a Japan Phone Number List path you want to go down… broadcast from your if you decide to record your live from your smartphone, 2 tools will be essential to you even at your beginnings. Web marketing training 1 – the tripod the tripod will stabilize your smartphone during your live to refrain from a shaky image. Although your smartphone is light, it is actually very difficult to carry it at arm's length without moving for several minutes. 2 – the microphone also, in order to optimize the sound of the video, I use an external microphone to my computer, which I would have taken care to mute the sound to avoid resonances.
This is the smartlav lavalier microphone from rode. 1broadcasting from your computer – why and how? Natively, facebook live is available from a smartphone. However, when you want to share your screen, the iphone has its limits. Many software exist to hijack the initial system. I can give you examples of telestream, wirecast and obs. I chose obs to make my lives. This solution, “open-source” and free, is relatively simple to set up. Once the Japan Phone Number List is installed on your workstation and before recording your live, some manipulations are necessary: 2 in “settings” > “stream”, choose the “facebook live” service. You will then need to enter the “stream key”. To find out, go to your facebook page, in the “publishing tools” tab. By clicking on the “videos” menu on the left, you arrive on a page displaying “live” at the top right.
3 this button will give you access to a pop-up displaying the data essential for setting up the software: 4 you can then go further in the settings, in particular on the questions of resolution. To learn more, do not hesitate to consult this getting started Japan Phone Number List offered by obs. For further a last tool that I discovered recently, but that I have not yet been able to test, has aroused my curiosity: liveleap. Whether you broadcast from your computer or from your smartphone, you initially only have the possibility of publishing your live on a single medium: your page, your profile or a group. With liveleap, this barrier no longer exists since this tool gives you the possibility of carrying out your live on several channels simultaneously. Surely the solution to significantly increase your audience! And you, what tools do you use for your facebook live?
This will allow you to increase your visibility on this social network with an audience in your geographic area. How do you get them to like your page? Offer them special offers, such as discounts, promotions or gifts, only visible to fans of the page and valid in stores for example. Also remember these incentives in your physical store. Finally, encourage your Japan Phone Number List to report their presence in your store on facebook. You should know that on average, a facebook user has about 330 friends. When he indicates his presence in a specific place, all his friends can know where he is. When an individual promotes a local business through the social network, their friends will take their point of view into account and will be all the more eager to know about your business as well. It's a story of trust. Users trust the opinions of other users, and this is all the more true in the case of people they already know.
So when they start the buying process, they will think of your business first. 4. Use facebook ads and its hyper-segmentation another powerful facebook tool is facebook ads. It is a tool that allows you to promote your business, your products, your events or any piece of content. When you interact locally, it is essential to focus your communication efforts on your Japan Phone Number List area. Facebook ads allows you to choose very precisely the target of your ads by defining precise geographical criteria. For example, you can decide to promote your business within a radius of a few kilometers around you, or even based on a postal code. This feature avoids showing your Japan Phone Number List to visitors who are on the other side of the world. Plus, you can optimize your sponsored posts on mobile. Today, facebook users are increasingly mobile users. With the geolocation tools possible on mobile, it is thus easier for you to know where your fans are and to promote your activity to them. Facebook ads in conclusion, by being active locally, getting involved in your community and encouraging other local actors (influencers, companies, local authorities), you will establish a real neighborhood relationship and can convert these neighbors into fans.
This is the smartlav lavalier microphone from rode. 1broadcasting from your computer – why and how? Natively, facebook live is available from a smartphone. However, when you want to share your screen, the iphone has its limits. Many software exist to hijack the initial system. I can give you examples of telestream, wirecast and obs. I chose obs to make my lives. This solution, “open-source” and free, is relatively simple to set up. Once the Japan Phone Number List is installed on your workstation and before recording your live, some manipulations are necessary: 2 in “settings” > “stream”, choose the “facebook live” service. You will then need to enter the “stream key”. To find out, go to your facebook page, in the “publishing tools” tab. By clicking on the “videos” menu on the left, you arrive on a page displaying “live” at the top right.
3 this button will give you access to a pop-up displaying the data essential for setting up the software: 4 you can then go further in the settings, in particular on the questions of resolution. To learn more, do not hesitate to consult this getting started Japan Phone Number List offered by obs. For further a last tool that I discovered recently, but that I have not yet been able to test, has aroused my curiosity: liveleap. Whether you broadcast from your computer or from your smartphone, you initially only have the possibility of publishing your live on a single medium: your page, your profile or a group. With liveleap, this barrier no longer exists since this tool gives you the possibility of carrying out your live on several channels simultaneously. Surely the solution to significantly increase your audience! And you, what tools do you use for your facebook live?
This will allow you to increase your visibility on this social network with an audience in your geographic area. How do you get them to like your page? Offer them special offers, such as discounts, promotions or gifts, only visible to fans of the page and valid in stores for example. Also remember these incentives in your physical store. Finally, encourage your Japan Phone Number List to report their presence in your store on facebook. You should know that on average, a facebook user has about 330 friends. When he indicates his presence in a specific place, all his friends can know where he is. When an individual promotes a local business through the social network, their friends will take their point of view into account and will be all the more eager to know about your business as well. It's a story of trust. Users trust the opinions of other users, and this is all the more true in the case of people they already know.
So when they start the buying process, they will think of your business first. 4. Use facebook ads and its hyper-segmentation another powerful facebook tool is facebook ads. It is a tool that allows you to promote your business, your products, your events or any piece of content. When you interact locally, it is essential to focus your communication efforts on your Japan Phone Number List area. Facebook ads allows you to choose very precisely the target of your ads by defining precise geographical criteria. For example, you can decide to promote your business within a radius of a few kilometers around you, or even based on a postal code. This feature avoids showing your Japan Phone Number List to visitors who are on the other side of the world. Plus, you can optimize your sponsored posts on mobile. Today, facebook users are increasingly mobile users. With the geolocation tools possible on mobile, it is thus easier for you to know where your fans are and to promote your activity to them. Facebook ads in conclusion, by being active locally, getting involved in your community and encouraging other local actors (influencers, companies, local authorities), you will establish a real neighborhood relationship and can convert these neighbors into fans.
